Trade Risk Guaranty – Video Content
Providing Answers & Clarification
Campaign Goal
The Trade Risk Guaranty Educational Video Series started in December 2017 and continues today. The topic for each video is selected by analyzing the most searched topics within the international trade industry and determining which ones lack a straight forward and simple answer. In some cases, topics are selected based on the most frequently answered questions handled by the TRG team. Each video is kept under 5 mins in order to make them easy to watch and quick to binge.
The creation and execution of this video series is a ‘pet’ project of Meredith’s within the company. She quickly assessed that TRG was in need of quality video content and that the international trade industry is filled with over complicated content that an average importer has trouble understanding. In order to fill this niche, Meredith decided to learn a new skill and create simple motion graphic videos answering one topic at a time. Therefore, in the creation of these videos, she is responsible for every aspect of the content. Meredith conducts thorough research on the topic, writes a script, handles recording and editing the voice over, story boarding the visuals, creating the custom vector art, selecting background music, and editing/animating the whole thing together for a final video. Once the video is completed, she is also responsible for publishing the final video on YouTube, publishing the corresponding blog post, and taking care of the back-end SEO through YouTube.
In order to further the primary mission of becoming knowledge leaders in the international trade industry, the creation of short, educational video content became a priority. Each video is created to be a valuable, educational resource to the industry that is under 5 mins in length. In addition to providing easily digestible information to the industry, these videos also help build TRG’s presence on YouTube.
- Increased Overall Brand Awareness
- 500+ YouTube Subscribers over the course of 1 year
- Positive Feedback from the Trade resulting in more trust in the brand
- 500+ Video Views collectively with no additional promotion
For statistics and feedback on each video, scroll through the entire series below.
- Researching content types by analyzing successful content on the blog.
- Gathering questions from the industry and creating video series around that topic.
- Thoroughly researching each topic in order to put a wholesome answer together in under 5 mins.
- Creating End Cards on each video in order to point viewers to additional relevant content.
- Keeping the videos under 5 mins so that they can be quick answers filled with information without causing confusion.
- Creating a visual look and feel to create consistency throughout various topics.
- Optimizing each video within YouTube to make them search-able.
- Creating a corresponding blog post for each video to increase it’s organic rank.
- Sharing the final video throughout the international trade community.
TRG's YouTube Growth
A large goal for the marketing team is to grow Trade Risk Guaranty's YouTube Channel. In order to meet this goal, the team has pushed forward with creating more video content and pushing out CTA's to gain subscribers. The eventual goal of this account is to monetize it so it can be a source of revenue for the company and the department itself.
Over the last year, Trade Risk Guaranty's YouTube channel has grown drastically from 50 subscribers in the end of 2017 to 550 subscribers at the end of 2018.
Explore the TRG Video Series
What is the General Average Claims Process?
Trade Risk Guaranty explains how a claim is handled in a General Average event. The video answers the following questions: how is a general average contribution calculated and what is a general average adjustor?
Video Statistics:
- Video Views: 92 (updated 7/26/19)
What is General Average?
Trade Risk Guaranty provides an introduction to the concept of General Average and how it is declared. The video answers the following questions; What is General Average, How can General Average be Declared, and Who is Held Responsible for General Average?
Video Statistics:
- Video Views: 1,122 (updated 7/26/19)
How to Calculate Your Customs Bond Size
Trade Risk Guaranty explains bond amount and how to calculate your bond size for a Single Transaction Bond and for a Continuous Customs Bonds. The video covers the following topics: what is bond amount, how to calculate the bond amount for a single entry bond and a continuous Customs Bond, and what are the minimum bond amounts for your import volume?
Video Statistics:
- Video Views: 542 (updated 7/26/19)
How Incoterms Rules Affect Your Marine Cargo Insurance
In the second installment of our Incoterm Rules video series, Trade Risk Guaranty explains how Incoterms rules affect your marine cargo insurance policy in the event of a claim. This video discusses the following topics: a recap of What Incoterm Rules are, what is insurable interest, and how Incoterms affect your Marine Cargo Insurance Claims.
Video Statistics:
- Video Views: 622 (updated 7/26/19)
What Are Incoterms Rules?
In this educational video, Trade Risk Guaranty explains the basics of Incoterms rules and why you need to know which you are using in your international trade supply chain. This video discusses the following topics:
what are Incoterms Rules and how they affect your supply chain.
Video Statistics:
- Video Views: 1,409 (updated 7/26/19)
What Is the Difference Between Formal and Informal Entries?
Trade Risk Guaranty defines the differences between Formal Entries and Informal Entries when importing in the United States. Answering the following questions: what is an informal entry, what is a formal entry, and how these two differ in your importing processes.
Video Statistics:
- Video Views: 573 (updated 7/26/19)
What is the Difference Between Single Entry and Continuous Customs Bonds?
Trade Risk Guaranty details the many differences between Single Transaction Bonds and Continuous Customs Bonds. Answering the following questions: how are these two bonds calculated, what makes a Continuous Customs Bond a better option, and which of these Customs Bonds are a good fit for your company?
Video Statistics:
- Video Views: 837 (updated 7/26/19)
What is a U.S. Customs Import Bond?
Trade Risk Guaranty walks you through the basics of U.S. Customs Import Bonds. Answering the following questions: what is a Customs Bond, who does a Customs Bond cover, how does a Customs Bond work, and what does a Customs Bond do?
Video Statistics:
- Video Views: 2,031 (updated 7/26/19)
Full Project Credits
Marketing Manager: Meredith Lambert
Lead Development Manager: Nick Esposito
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