Dimond, Kaplan, & Rothstein
Creative, Agressive, Effective
Campaign Slogan
Dimond, Kaplan, & Rothstein is a law firm based in the Coconut Grove neighborhood of Miami, FL, but has five nationwide offices. The practice represents individual and institutional investors who have lost money as a result of securities fraud or stockbroker misconduct. DKR also provides seasoned counsel for commercial and business disputes, class action and whistle blower litigation, personal injury litigation, and criminal defense.
In 2014, Virsocom was hired to complete a full redesign of the DKR brand and create content to support a full marketing campaign. As the Marketing Manager on the project, Meredith oversaw the completion of the many deliverables, including; design/development of a new website, the production of a company video, and photography of the employees and office space.
Dimond, Kaplan, & Rothstein Introduction Video
The goal of the Dimond, Kaplan, & Rothstein company video was primarily to introduce the partners at the firm and establish them as a leader in the industry. By giving potential clients a way to interact with the partners prior to hiring, the video was able to establish a sense of trust early in the relationship. The video was prominently featured on the newly designed website as well as used in paid campaigns online.
Dimond, Kaplan, & Rothstein Responsive Website
A top priority in the 2014 marketing campaign for Dimond, Kaplan, & Rothstein was the redesign and relaunch of their website. The previously existing site was not responsive, had an outdated look, and had a confusing organizational structure that made it difficult to navigate.
The new site was designed to represent the company in a more visual way through the use of video and photos. Overall the look and feel was designed to capture the company’s slogan of “Creative, Aggressive, Effective” while maintaining an element of clean, easy-to-navigate design. As Marketing Manager, Meredith’s role was to oversee the design, development, and launch of the site while maintaining clear communication between the team and the client and ensuring the project fulfilled the agreed upon scope.
Complete Project Credits
Agency: Virsocom / Stradigys
Marketing / Project Manager: Meredith Lambert
Photography: Lucas Sommer
Web Development: Victor Ramos
Copywriter: Christian Cipriani/Good Work Advertising
Associate Art Director: Carlos Dominguez
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