Trade Risk Guaranty – Webinar Series
Providing Answers & Clarification
Campaign Goal
The Trade Risk Guaranty Webinar Series started in Fall 2016 and continues today as bi-monthly presentations for the international trade community. The topic selected for each webinar in the series is intended to answer a frequently asked question or disseminate important developments throughout the trade. Each webinar is free to anyone that wishes to attend and attendees have the opportunity to ask questions to the experts during the presentation.
Since the Marketing team at Trade Risk Guaranty is small, it takes the full resources of the team to put together and conduct the presentations in the webinar series. A key component of the Meredith’s role on the Marketing team is content creation. Therefore she is responsible for a lot of the research and organization for each webinar. Meredith conducts thorough research on the topic, puts together the slides, and designs the graphic visuals for each presentation. She is also responsible for editing the final video, publishing the corresponding blog post, and taking care of the back end SEO through YouTube.
The primary mission of the Trade Risk Guaranty marketing team is to become knowledge leaders in the international trade industry. The goal of TRG Webinar Series is to further this mission by providing valuable, educational resources to the industry. Each presentation focuses on one topic, includes a question and answer section, and is available for reference once the presentation has been completed.
- Increased Overall Brand Awareness
- 130% Increase in the # of Registrants per webinar over the course of 1.5 years.
- 250+ YouTube Subscribers over the course of 1 year
- Positive Feedback from the Trade resulting in more trust in the brand
- 100+ Requests to Join a Branded Facebook Group for Discussions
For statistics and feedback on the impact of each webinar, scroll through the entire series below.
- Researching trending topics within the industry to create a content calendar for the year.
- Allowing flexibility within that content calendar so that timely news -worthy topics can be covered.
- Thoroughly researching each topic in order to put a complete presentation together that provides answers.
- Including a spot for registrants to ask a question on the topic when they sign up.
- Keeping webinar presentation under an hour (30 minutes is ideal) and hosting them at convenient times.
- Editing together a high quality version of the presentation immediately after the live session.
- Making the full presentations available on YouTube for free to promote re-watch and sharing throughout the industry.
- Creating a corresponding blog post for each presentation to increase it’s organic rank.
- Sharing the final presentation throughout the international trade community.
TRG's YouTube Growth
A large goal for the marketing team is to grow Trade Risk Guaranty's YouTube Channel. In order to meet this goal, the team has pushed forward with creating more video content and pushing out CTA's to gain subscribers. The eventual goal of this account is to monetize it so it can be a source of revenue for the company and the department itself.
Over the last year, Trade Risk Guaranty's YouTube channel has grown drastically from 50 subscribers in the end of 2017 to 550 subscribers at the end of 2018.
Explore the TRG Webinar Series
Update on the Trade War with China – May 2019
In response to the recent news surrounding the trade war with China, Trade Risk Guaranty has prepared a new webinar explains the nuances around the topic. The presentation covers the following: an update on the current state of import tariffs, Section 232: autos and auto parts, Section 301: List 3 increase to 25%, Section 301: List 4 announcement, bond sufficiency, and what’s next with negotiations with China.
Webinar Statistics:
- Video Views: 976 (updated 7/26/19)
- Registrants: 298
- Attendants: 174
- Average Attentiveness: 41.22%
- Average Interest Rating: 58
March 2019 Update on Chinese Tariffs
In another installment, Trade Risk Guaranty covers the recent news and announcements about the Section 301 and Section 232 tariffs. The presentation covers the following; recap of import tariffs, section 232: autos and auto parts, section 301: negotiations with china, the exclusion process.
Webinar Statistics:
- Video Views: 628 (updated 7/26/19)
- Registrants: 816
- Attendants: 502
- Average Attentiveness: 45.47%
- Average Interest Rating: 60
How Chinese Tariffs Impact Bond Sufficiency
In a brief webinar presentation, Trade Risk Guaranty explains how the new Section 232 and Section 301 tariffs can impact the bond sufficiency of your U.S. Customs Bond. The presentation covers the following; what is bond sufficiency, how the tariffs impact bond sufficiency, what happens when your customs bond is insufficient, what is stacking liability on a customs bond?
Webinar Statistics:
- Video Views: 500 (updated 7/26/19)
- Registrants: 298
- Attendants: 174
- Average Attentiveness: 41.22%
- Average Interest Rating: 58
Year-End Update on the Tariffs on Chinese Imports
Trade Risk Guaranty is joined by Gregg Cummings from their sister company, Strix, for a year-end update on the tariffs imposed on goods imported from China and steel & aluminum imports. This presentation introduces Section 201 and the Miscellaneous Tariff Bill, and covers the announcements during the G20 Leaders Summit.
Webinar Statistics:
- Video Views: 942 (updated 7/26/19)
- Registrants: 881
- Attendants: 469
- Average Time in Session: 53 mins (total session 60m)
- Average Attentiveness: 45.44%
- Average Interest Rating: 61.03
- Sales Leads Distributed: 136
Update on the Tariffs on Chinese Imports: Section 232 & 301
Trade Risk Guaranty joined by Gregg Cummings from their sister company, Strix, for an update on the tariffs imposed on goods imported from China and steel & aluminum imports. The presentation is a packed hour discussing updates on the Section 232 and 301 tariffs, an overview on retaliatory measures from other countries, and what TRG has seen since implementation
Webinar Statistics:
- Video Views: 1,312 (updated 7/26/19)
- Registrants: 1,244
- Attendants: 796
- Average Time in Session: 61 mins (total session 65m)
- Average Attentiveness: 42.84%
- Average Interest Rating: 61.64
- Sales Leads Distributed: 221
How Tariffs Affect Your Marine Cargo Insurance
In a short presentation, Trade Risk Guaranty explains how the new Section 232 and Section 301 tariffs can affect your Marine Cargo Insurance. The presentation covers the following:
- How the Tariffs Affect Marine Cargo Insurance
- An Example of the Effect on an Insurance Claim
- How to Prepare Your Policy for This Change
This presentation was created as a ‘mock’ webinar. In order to get it out quickly, it was never presented to a live audience and was, instead pre-recorded and released directly to YouTube.
Webinar Statistics:
- Video Views: 827 (updated 7/26/19)
New Tariffs on Chinese Imports: Section 232 & 301
Trade Risk Guaranty is, once again, joined by Gregg Cummings from their sister company, Strix, to discuss the new tariffs imposed on goods imported from China and steel & aluminum imports. The presentation also covers the state of Importer Security Filing (ISF) in today’s enforced environment and features a new tool to help importers determine if they are subject to the new tariffs.
Webinar Statistics:
- Video Views: 1,861 (updated 7/26/19)
- Registrants: 518
- Attendants: 329
- Average Time in Session: 56 mins (total session 65m)
- Average Attentiveness: 40.45%
- Average Interest Rating: 58.72
- Sales Leads Distributed: 100
What Are Customs Brokers & Freight Forwarders?
In this installment in Trade Risk Guaranty’s webinar series, we discussed the role of Customs Brokers and Freight Forwarders in the process of importing in the United States. Including what they do and questions to ask your Customs Broker before you make the hire.
Webinar Statistics:
- Video Views: 4,295 (updated 7/26/19)
- Registrants: 287
- Attendants: 179
- Average Time in Session: 25 mins (total session 30m)
- Average Attentiveness: 52.07%
- Average Interest Rating: 63.89
- Sales Leads Distributed: 41
What to do When You Receive a CF-28 and a CF-29
In this presentation, Trade Risk Guaranty is joined by Gregg Cummings from their sister company, Strix, to discuss two very important forms: CF-28 and CF-29. In this presentation, the following topics are covered: an overview of ACE, introduction to forms CF-28 & CF-29, and key takeaways & tips from the experts.
Webinar Statistics:
- Video Views: 598 (updated 7/26/19)
- Registrants: 113
- Attendants: 61
- Average Time in Session: 39 mins (total session 45m)
- Average Attentiveness: 45.93%
- Average Interest Rating: 66.62
- Sales Leads Distributed: 15
United States Importer’s Introduction to Incoterms
In this installment in Trade Risk Guaranty’s webinar series, we are joined by one of our marine cargo insurance experts to discuss an introduction to incoterms for United States importers. Including the following topics: what are Incoterms, the 5 most common Incoterms, how to identify your Incoterms, and advice from an expert.
Webinar Statistics:
- Video Views: 1,121 (updated 7/26/19)
- Registrants: 319
- Attendants: 225
- Average Time in Session: 34 mins (total session 45m)
- Average Attentiveness: 51.76%
- Average Interest Rating: 61.58
- Sales Leads Distributed: 97
Customs in the New ACE Environment: What to Expect in 2018
In this installment in Trade Risk Guaranty’s webinar series, TRG is joined by Gregg Cummings from their sister company, Strix. During the presentation, Gregg discusses what importer’s need to know about the Automated Commercial Environment (ACE) and what to expect in 2018.
Webinar Statistics:
- Video Views: 1,006 (updated 7/26/19)
- Registrants: 240
- Attendants: 126
- Average Time in Session: 45 mins (total session 55m)
- Average Attentiveness: 53%
- Average Interest Rating: 62.23
What to do for a Supplemental Duty & Liquidated Damage Claim
Trade Risk Guaranty’s Senior Bond Claim Specialist Rachel Bauman walks you through the details behind Liquidated Damage Claims and Supplemental Duty Bills. Including what they are, what they look like, and what to do if your company receives one.
Webinar Statistics:
- Video Views: 221 (updated 7/26/19)
- Registrants: 87
- Attendants: 34
- Average Time in Session: 19 mins (total session 30m)
- Average Attentiveness: 50.03%
- Average Interest Rating: 63.00
The Process of Liquidation and Entering Goods into the United States
In this webinar, Trade Risk Guaranty explains the process of entering goods into the United States through Customs and Border Protection and outlines the process of Liquidation. Also covered is the advantage of Liquidation Reporting when it comes to staying compliant with Customs.
Webinar Statistics:
- Video Views: 500 (updated 7/26/19)
- Registrants: 191
- Attendants: 102
- Average Time in Session: 19 mins (total session 25m)
- Average Attentiveness: 51.14%
- Average Interest Rating: 62.56
Monitoring Import Data with Eagle Eye Reporting
Trade Risk Guaranty explains their specialized reporting system, Eagle Eye. A premier service available to all of TRG’s current clients, allowing them to access the most up to date information about their entries when importing in the United States.
Webinar Statistics:
- Video Views: 239 (updated 7/26/19)
- Registrants: 37
- Attendants: 18
- Average Time in Session: 16 mins (total session 20m)
- Average Attentiveness: 41.72%
- Average Interest Rating: 57.00
Mitigate the Risks of Anti-Dumping and Countervailing
Trade Risk Guaranty presents ways to protect yourself and mitigate the risks of Antidumping and Countervailing. The following topics are covered in detail; what are Anti-dumping and Countervailing Duties, Anti-dumping and Countervailing timeline, and how to protect your business and mitigate your risk.
Webinar Statistics:
- Video Views: 515 (updated 7/26/19)
- Registrants: 123
- Attendants: 55
- Average Time in Session: 44 mins (total session 50m)
- Average Attentiveness: 42.04%
- Average Interest Rating: 57.31
Learn the Basics of Antidumping and Countervailing Duties
Trade Risk Guaranty holds a webinar covering the basics of Antidumping and Countervailing. This is part one of a two-part series on Antidumping and Countervailing duties. It includes the following topics; Anti-dumping and Countervailing Duty definition, the history of ADCVDs, petitions for ADCVD relief, and more.
Webinar Statistics:
- Video Views: 4,954 (updated 7/26/19)
- Registrants: 201
- Attendants: 121
- Average Time in Session: 30 mins (total session 35m)
- Average Attentiveness: 42.97%
- Average Interest Rating: 54.34
Cost Insurance Freight (CIF): What Importers Need to Know
Discover why shipping CIF could be sinking your business! Trade Risk Guaranty explains how purchasing your Marine Cargo Insurance on CIF Terms could be hurting your business and costing you more.
Webinar Statistics:
- Video Views: 4,152 (updated 7/26/19)
- Registrants: 100
- Attendants: 56
- Average Time in Session: 32 mins (total session 50m)
- Average Attentiveness: 43.84%
- Average Interest Rating: 55.59
The Basics of U.S. Customs Bonds and What You Need to Know
Trade Risk Guaranty presents a 12-minute webinar on the basics every importer should know about U.S. Customs Bonds. Including the difference between Continuous and Single Transaction Bonds, how determine your Customs Bond Size, and how multi-year pricing works for your U.S. Customs Bond.
Webinar Statistics:
- Video Views: 1,072 (updated 7/26/19)
- Registrants: 96
- Attendants: 49
- Average Time in Session: 33 mins (total session 55m)
- Average Attentiveness: 45.20%
- Average Interest Rating: 59.98
How can Marine Cargo Insurance Protect Your Business?
What is Marine Cargo Insurance? In 17 minutes, Trade Risk Guaranty walks you through what you need to know to protect your business with Marine Cargo Insurance.
Webinar Statistics:
- Video Views: 3,550 (updated 7/26/19)
- Registrants: 103
- Attendants: 61
- Average Time in Session: 33 mins (total session 45m)
- Average Attentiveness: 50.21%
- Average Interest Rating: 62.70
Master the Secrets of U.S. Customs Bonds
Trade Risk Guaranty explains everything you need to know about your U.S. Customs bonds. In this brief 12-minute webinar, TRG will explain what to expect when a supplemental duty bill or liquidated damages claim occurs.
Webinar Statistics:
- Video Views: 1,360 (updated 7/26/19)
- Registrants: 104
- Attendants: 60
- Average Time in Session: 29 mins (total session 40m)
- Average Attentiveness: 53.53%
- Average Interest Rating: 66.58
Complete Project Credits
Marketing Manager: Meredith Lambert
Lead Development Manager: Nick Esposito
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