About Me

After studying design as a student in Florida International University’s Landscape Architecture program, I graduated with a Master in Landscape Architecture. So you might ask, how do you go from Landscape Architecture to Marketing? That’s simple! During my time studying architecture, I developed an eye for both spatial and graphic design that applies to every aspect of my work. My time spent working in an open studio environment resulted in a love for a creative, brainstorming environment that encourages problem-solving and teamwork. This time also formed me into a do-er that would rather find a solution than wait for one to be handed to me.

My interest in exploring new technology and media lead me to pursue a career that incorporates many of these components as applied to the business world. Learning the in’s and out’s of Internet Marketing became a natural course to follow as it has lead to the application of my greatest skills: creativity and strategy. I have spent my entire professional career developing these skills by helping businesses flourish online. Whether it is through the ideation of a campaign, the creation of content, or the start-to-finish setup of web presence, my passion is to find the best strategy for your company.

Want to know more about me? Check out my personal blog, Merevin.com

• Managed content creation on various platforms including the TRG company blog and company social media platforms.
• Compiled internal project reporting to provide accurate milestones and completion dates to CEOs.
• Worked closely with internal departments including sales, underwriting, admin, and human resources to develop procedures and content.
• Prepared project briefs to communicate clearly throughout the team.
• Established fresh branding in the design and implementation of the company website, external publications, and internal documents.
• Organized team building exercises and office social gatherings to encourage a healthy company culture.
• Attended weekly internal meetings to strategize new initiatives, discuss feedback, and brainstorm new pieces of content.

• Managed client interactions for keystone accounts generating $40,000 in internal monthly revenue.
• Attended weekly client meetings to present project status, discuss feedback, and strategize new initiatives.
• Compiled internal project reporting and administration to track completion percentage, budget, and delivery milestones.
• Worked closely with VP of Operations to organize project management systems and protocols for fellow Marketing Managers in order to create a standard system for all team members to follow.
• Organized team building exercises and office social gathering to encourage a healthy company culture.
• Delegated responsibilities between design, development, and advertising staff to set realistic project goals and ensure fulfillment of services.
• Prepared project briefs and organized client feedback to communicate clearly throughout the team and facilitate deliverable completion.
• Tracked work hours and expenses on a monthly basis to inform invoicing and maintain project margin.
• Supervised on-location production, such as videography, photography, and scene direction, to ensure efficiency and client satisfaction.
• Responsible for sign off on all project deliverables prior to client presentations to mitigate anticipated feedback.

• Managed accounts for clients representing high end luxury products including multi-million dollar real estate properties.
• Presented progress reports on all project initiatives during weekly client meetings with the investors and sales team to receive feedback and discuss future strategies.
• Communicated daily with clients to update them on current project initiatives.
• Responsible for final sign off and quality check on project deliverables to ensure client satisfaction and approval.
• Prepared project briefs and organized tasks for internal team of graphic designers, web developers, and digital marketers so that work could be completely efficiently and on time.
• Delegated work amongst internal team members to enhance the effectiveness of each team member.
• Supervised the completion of print materials, web design/development, 3D creation, and digital advertising campaigns to meet the client’s needs while increasing their sales numbers.

• Improved the operational systems, processes, and policies to establish internal company structure and organization.
• Managed fulfillment team of 8 individuals in order to guarantee deadlines were met.
• Responsible for payroll and disbursement of checks for agency expenses while working closely with company’s accountant.
• Supervised overall financial management, planning, and systems including the invoicing for over 30 accounts a month.
• Organized fiscal documentation and individual employee paperwork to maintain updated company records.
• Worked closely with Project Managers to develop and establish project management systems in order to keep the team organized and on task.
• Met with CEO, Project Managers, and fulfillment team regularly to talk through new initiatives and disseminate new company policies and procedures.
• Planned office social events in order to improve company culture.

• Organized internal project reporting and administration in order to ensure project is on time and on budget for over 25 clients.
• Responsible for formal sign off on all project deliverables for client presentations to mitigate anticipated feedback.
• Tracked and reported team hours and expenses on a monthly basis to determine project margin and establish project timeframes.
• Managed client interactions to set expectations and explain any changes to project scope.
• Communicated daily with clients to identify needs and evaluate alternative business solutions.
• Lead a team of graphic designers, web developers, and digital marketing professionals to meet or exceed delivery due dates.
• Prepared internal briefing and debriefing meetings to evaluate team and client satisfaction, and identify areas to improve upon.

• Designed graphics for event flyers, POS materials, and internal memos to support the initiatives of the marketing department.
• Created custom lay outs and designs of menus for local restaurants to deepen client relationships and support the sales staff.
• Aided fellow members of the marketing team with reporting set up and creation to improve the graphic quality of client presentations.
• Conducted general office and clerical duties throughout the department in order to keep an organized and well maintained internal process.